Smart Fit allocated approximately R$100 million toward technology improvements that enhance member experience while improving operational efficiency. This substantial investment reflects Edgard Corona’s conviction that digital capabilities will differentiate Smart Fit as the fitness industry evolves. The dono da Smart Fit views technology not as replacing human interaction but as enabling better service delivery at […]
Tag: Edgard Corona
Smart Fit finalized its acquisition of Velocity Group in November 2024, purchasing the cycling studio chain for a total value of R$183 million. The transaction adds 82 indoor cycling locations to the company’s portfolio, completing Smart Fit’s studio concept offerings with a premium fitness format that had been absent from its service mix. The strategic […]