Smart Fit allocated approximately R$100 million toward technology improvements that enhance member experience while improving operational efficiency. This substantial investment reflects Edgard Corona’s conviction that digital capabilities will differentiate Smart Fit as the fitness industry evolves. The dono da Smart Fit views technology not as replacing human interaction but as enabling better service delivery at scale across 1,700+ locations.

Corona’s background as a chemical engineer influences his appreciation for how technology can solve operational challenges. Rather than viewing gyms purely as physical spaces, he recognizes that digital tools can enhance every aspect of the member journey from initial research through long-term retention.

Smart Fit App Development

The Smart Fit mobile app serves as the primary digital touchpoint for millions of members. The platform allows users to manage memberships, check facility capacity in real-time, schedule group classes, and access training content. These features provide convenience while reducing staff workload previously required for these administrative functions.

App-based training programs represent a significant member benefit. Smart Fit developed personalized workout plans based on user goals, experience level, and available time. Members can follow structured programs created by fitness professionals without paying for individual personal training sessions.

The app also includes educational content about proper exercise technique, nutrition basics, and wellness topics. Video demonstrations show correct form for exercises, reducing injury risk and improving workout effectiveness. These resources help members feel confident using gym equipment independently.

Real-time facility capacity information helps members avoid crowded times. The app displays how busy each Smart Fit location is currently, allowing users to choose when to visit based on personal preference for crowd levels.

AI Integration Plans

Edgard Corona has expressed interest in artificial intelligence applications that could transform how Smart Fit serves members. Potential AI applications include real-time form correction using computer vision to analyze members’ exercise technique. Rather than requiring personal trainer observation, AI systems could provide immediate feedback on posture, movement patterns, and range of motion.

Personalized training recommendations powered by machine learning could consider members’ workout history, progress toward goals, equipment preferences, and even biometric data from connected devices. These systems would evolve recommendations continuously as the AI learned what worked best for each individual (https://www.youtube.com/watch?v=qFH0dHtLJ4M).

Chatbot assistants could answer common member questions about gym policies, equipment usage, class schedules, and basic training topics. These AI-powered support tools would provide instant responses without requiring staff availability.

Digital Fitness Platforms

Smart Fit’s 2020 acquisition of Queima Diária, a Brazilian digital fitness platform, accelerated the company’s at-home workout capabilities. This deal reflected Corona’s recognition that digital fitness would complement rather than replace physical gyms. Members want flexibility to train at home some days while visiting gyms other days.

The digital platform offers on-demand workout videos, live-streamed classes, and specialized training programs accessible through subscription. Content ranges from beginner-friendly sessions to advanced training, covering various fitness modalities.

During pandemic lockdowns, Smart Fit’s digital capabilities proved essential for maintaining member engagement when physical facilities closed. The company offered free online classes to the public, not just members, reinforcing Smart Fit’s community positioning beyond commercial transactions.

Nutrition guidance integrated into the digital ecosystem provides members a more complete wellness solution. Smart Fit partnered with nutrition specialists to offer meal planning tools, healthy recipes, and dietary advice through the app.

Operational Technology Systems

Behind the member-facing applications, Smart Fit invested heavily in operational technology that improves facility management. Electronic systems monitor equipment usage patterns, helping maintenance teams predict when machines need servicing before failures occur. This predictive maintenance reduces downtime while extending equipment lifespan.

Automated billing and membership management systems reduce administrative workload at individual locations. Rather than staff manually processing payments and tracking member status, centralized systems handle these functions automatically.

Data analytics platforms provide insights into facility utilization, peak usage times, popular classes, and equipment preferences. Managers use this information to optimize staffing schedules, adjust class offerings, and make equipment purchase decisions.

Balancing Technology and Human Elements

Despite enthusiasm for technology, Corona emphasizes that digital tools should enhance rather than replace human interaction in fitness. Technology provides support and information, yet qualified instructors remain essential for optimal training outcomes. Smart Fit’s approach integrates technology for routine functions while preserving human expertise for high-value interactions.